A Smarter Readiness Score The daily Readiness Score, a common feature in smart rings and watches, typically relies on sleep, activity, and vital signs. However, Oura has recognized the need to incorporate the complex dynamics of the menstrual cycle into this calculation. "The menstrual cycle has a profound impact on women’s health and overall well-being, which is why we’re dedicated to ensuring our app features accurately reflect the latest scientific understanding of the physiological changes women experience," stated Holly Shelton, Chief Product Officer at Oura. The updated algorithm will provide a more accurate interpretation of vital signs, particularly for users who have opted for Cycle Insights. This means women will be less likely to see misleadingly low Readiness Scores due to normal hormonal shifts. Previously, fluctuations like a slight drop in heart rate during the follicular phase or an elevated heart rate during the luteal phase might have triggered warnings of strain. Now, Oura will recognize these changes as part of the natural cycle. Oura estimates that this update will positively impact approximately 35% of its users, with many expected to see an increase of 3-4 points in their daily Readiness Score. Oura Partners with Scripps Research for Pregnancy Study In addition to the algorithm update, Oura has announced a partnership with the Scripps Research Digital Trials Center to conduct a large-scale study on pregnancy. The collaboration will analyze data from 10,000 Oura Ring users who have experienced pregnancy within the past three years. The study aims to deepen understanding of physiological changes during pregnancy and identify potential warning signs of complications such as postpartum depression, miscarriage risk, and preterm labor. "This study aims to advance public understanding of pregnancy-related conditions and identify potential warning signs of complications such as postpartum depression, miscarriage risk, and pre-term labor," Oura stated in a blog post. Oura Ring users interested in participating in the study can enrol directly through the Oura app, contributing to valuable research that could significantly improve maternal health outcomes. This dual announcement underscores Oura's commitment to providing comprehensive and personalized health insights, particularly for women. The company continues to push the boundaries of wearable technology, ensuring its products remain at the forefront of health and wellness tracking. Ep310 Image Source: https://ouraring.com/product/rings
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The era of wearable technology is rapidly evolving, moving beyond bulky smartwatches to sleek, discreet devices like the smart ring. These miniature powerhouses of technology are taking care of personal health monitoring, offering continuous, non-invasive data collection and early anomaly detection. Among the pioneers in this space is the Oura Ring, which has garnered attention for its comprehensive health tracking capabilities. Beyond Steps: A Holistic Health Tracker Smart rings like the Oura Ring go far beyond basic step counting. They leverage advanced sensors to gather a wealth of physiological data, including:
Early Anomaly Detection: A Proactive Approach The real innovation lies in the ring's ability to analyze this continuous stream of data and detect anomalies. By establishing a baseline of your normal physiological patterns, the ring can identify deviations that may indicate potential health problems. For example:
Alerts and Insights: Empowering Users When an anomaly is detected, the smart ring and its associated app can provide alerts and insights, empowering users to take proactive steps:
The Oura Ring is a Leading Example The Oura Ring has become a prominent player in the smart ring market, particularly for its focus on sleep and recovery. Its accurate tracking and insightful data have made it popular among athletes, health enthusiasts, and individuals seeking to optimize their well-being. Ep308 Image Source: https://ouraring.com/product/rings
"Woah... this is an insane AR breakthrough." That's the sentiment echoing across the tech and medical communities as Medivis unveils SurgicalAR, a revolutionary tool poised to redefine surgical procedures. Gone are the days of surgeons relying solely on flat, 2D images from MRIs and CT scans. In their place, a world where 3D visualizations are overlaid directly onto the patient's body in real-time, thanks to the power of augmented reality (AR) and artificial intelligence (AI). Imagine trying to explain to future generations that surgeons once navigated the complexities of the human body by interpreting 2D slices on a screen. It's a stark contrast to the immersive, intuitive experience offered by SurgicalAR, a leap so significant it could easily be compared to moving from candlelight to electric light. Medivis has essentially transformed static, 2D diagnostic images into dynamic, 3D holograms, allowing surgeons to see a patient's anatomy as if it were transparent. This provides an unprecedented level of detail and spatial awareness, potentially minimizing errors and improving surgical outcomes. While 3D reconstructions of medical images have existed on monitors, the real game-changer here is the integration with AR. By overlaying these 3D models onto the patient's actual body, surgeons gain a real-time, intuitive understanding of the anatomical landscape they're operating within. This is not just a technological advancement; it's a paradigm shift. The question naturally arises: is there a genuine clinical need for AR in surgery? While healthcare professionals routinely utilize 3D reconstructions on monitors, the added dimension of AR offers a level of immersion that could significantly enhance surgical precision. The ability to visualize intricate anatomical structures in their true spatial context, directly on the patient, could be invaluable for complex procedures. Beyond the theoretical benefits, the practical implications are profound. Even the most skilled surgeons are human, and errors can occur. SurgicalAR has the potential to mitigate these risks by providing a more comprehensive and intuitive visualization of the surgical field. This could lead to reduced complications, shorter recovery times, and ultimately, saved lives. Of course, the successful implementation of any new technology hinges on its performance. Latency, or the delay between input and output, is a critical factor in surgical applications. Medivis's ability to achieve real-time rendering and seamless overlay is a testament to the advancements in AR and AI technology. The arrival of SurgicalAR marks a significant milestone in the evolution of surgical technology. It's a tangible example of how AR and AI are moving beyond science fiction and into the realm of practical, life-saving applications. As these technologies continue to mature, we can expect to see even more clever solutions that transform the way we approach healthcare. The era of 2D surgery is fading, and the future, it seems, is vividly 3D. Ep304 Image Source: Video on https://www.medivis.com/
Sleep masks have been around for a while. They are basically a blindfold you put on which have speakers embedded in the material around your ears and you can pipe music through them to help you sleep - yawn so yesterday. Enter the smart sleep mask. Yes they are a blindfold with hidden speakers and bluetooth connectivity to your phone for ease of control, but now we have emerging smart tech. Voice control, sleep tracking, sleep optimisation based on how much you stir can change the music to better suit the differing stages of your sleep. It’s early-ish days but there are some cool tweaks to this concept nearing the end of the pipeline. Check out Manta if you’re keen. Ep302 Image Source: mantasleep.com.au/products/manta-sleep-mask-sound
For cyclists, saddle soreness is an all-too-familiar foe. That nagging discomfort, numbness, or even pain experienced after long rides can turn a pleasant cycling experience into an ordeal. Now, a new bicycle seat called the vabsRider is aiming to change all that, promising to banish saddle soreness for good. The vabsRider isn't just another padded saddle. It features a unique split-seat design, consisting of two separate, independently moving padded sections. This approach directly addresses the root cause of saddle discomfort: concentrated pressure on the sit bones. Traditional bicycle seats force the rider's weight onto a small area of the pelvis, the sit bones. As you pedal, your legs move up and down and rotate at the hips, creating friction and pressure points. The vabsRider's split design allows each side of the saddle to move in conjunction with each leg's natural motion. This "virtual axis" movement, centered around the hip joint, is the key to its comfort. By allowing independent movement, the vabsRider effectively distributes pressure away from the sit bones and onto the larger surface area of the femurs (thigh bones). This more even weight distribution minimizes pressure points, reducing friction and chafing, and ultimately leading to a more comfortable ride. The benefits of this design are clear:
While the vabsRider isn't a "smart" device in the sense of incorporating electronics or data tracking, its ingenious mechanical design offers a smart solution to a common cycling problem. It's a testament to the power of biomechanics and ergonomic design in improving the cycling experience. For cyclists tired of saddle soreness, the vabsRider offers a promising new approach to comfortable riding. Smart but not tech smart. Ep294 Credit: https://www.ataraxybsc.com/
Here’s a gadget that never made it - Effie the drying and ironing robot. Effie was a domestic ironing machine designed to automate the chore of ironing clothes. Effie was designed to take damp clothes directly from the washing machine and dry and iron them automatically.
…and Effie had wheels, making it easy to move and store when not in use. Rumor has it, the Effie design concept was on-sold to a large appliance manufacturer and with the latest advancements in AI, I think we will see it reappear in the near future. Ep291 Image Source: helloeffie.com
Forget about Bluetooth for a minute. New earbuds are coming soon that use Wi-Fi instead, and they promise to be much better. Qualcomm, a company that makes chips for phones and other devices, announced a new technology called XPAN last year. This technology lets earbuds use your home Wi-Fi network to play sound. Here's why that's a big deal:
These new earbuds won't completely get rid of Bluetooth. They can switch back to Bluetooth when needed, like for phone calls or if you're listening to music from a source that doesn't support the high-quality Wi-Fi sound. To use these new earbuds, you'll need a phone or tablet with a certain type of Qualcomm chip inside, and both your earbuds and your phone/tablet need to be connected to the same Wi-Fi network. The company says these new Wi-Fi earbuds are coming "very, very soon," so keep an eye out for them! They could change the way we listen to wireless audio. Ep289 Image created by AI
Imagine a car that can charge itself while you drive or even while it's parked. Mercedes-Benz is turning this dream into a reality with a revolutionary new solar paint. You’ve heard of speckled paint and magnetic paint right? Well why not solar? The company has developed a special paint containing tiny photovoltaic solar cells, just five micrometers thick – that's thinner than a human hair! This innovative coating can be applied to up to 11 square meters of a vehicle's surface. Under ideal conditions, this solar paint can generate enough energy to power a car for up to a remarkable 12,000km every year. With an impressive efficiency of 20%, the energy generated can either directly power the car's electric motor or be stored in its high-voltage battery. Even when the car is parked, the system continues to generate power, maximizing its potential. Mercedes-Benz sees this as a major advancement in extending the range of electric vehicles and reducing the need for frequent charging stops. What's even more impressive is that this solar paint is made from non-toxic, readily available materials and doesn't contain any rare earth elements. This makes it cheaper and easier to produce compared to traditional solar panels. The coating is also incredibly lightweight, adding only 50 grams per square meter, and can be applied to any exterior surface of the vehicle, regardless of its shape or angle. Of course, the system's effectiveness depends on sunlight. Mercedes-Benz has tested it in various conditions. They found that in a place like Stuttgart, Germany, drivers could cover about 62% of their average daily commute of 50km using solar power alone. But in sunny Australia, drivers could potentially achieve 100% solar-powered driving, with any extra energy even being fed back into their home's power grid through bidirectional charging. This breakthrough reflects Mercedes-Benz's commitment to creating a more sustainable and customer-focused future for driving. It's a gear change towards a world where cars can harness the power of the sun to keep us moving. Ep284 Image credit: Mercedes-Benz
This is a really cool technology called switchable smart glass or privacy glass. It's essentially glass that can change from transparent to opaque (frosted) on demand, often with the touch of a button or a remote control. Here's how it works and what makes it so interesting: The Science Behind It:
How Remote Control Works:
Benefits and Uses:
Things to Consider:
Maintenance: It's relatively low-maintenance, but care should be taken to avoid damaging the film. Ep283 Image created by AI
Samsung is showcasing its 2025 TV lineup at CES, and the big buzzword is "AI." But some of these new AI features are raising eyebrows, with some wondering if they're actually useful or just gimmicks. Samsung is calling its suite of AI enhancements "Vision AI." While previous years focused on AI improving picture quality, this year's focus is on convenience. One feature, "Click to Search," can identify people, places, and products on screen, providing real-time information. It's similar to a feature on their phones, but limited to what's on TV, making its usefulness questionable. Another new feature, "Samsung Food," aims to replicate recipes from TV shows and even lets you order ingredients or delivery directly from your TV. Critics suggest this is something a phone can already do more efficiently. Samsung's remote control is getting a dedicated "AI" button, promising shopping, content, and discovery recommendations. The exact functionality remains unclear, but it seems like a way to bundle various AI features. Remember Bixby? Samsung's voice assistant is getting an AI boost, supposedly allowing it to understand more complex, chained commands. There's also a revival of gesture control, but this time, you'll need a Galaxy Watch to wave your hands at the TV. Two features that do seem promising are AI Karaoke, which uses your phone as a microphone and removes vocals from songs, and AI Live Translate, which can instantly translate subtitles in up to seven languages. Overall, while some of these AI additions are interesting, it's unclear if they're compelling enough to choose a Samsung TV over another brand. Many of these features seem better suited for phones, and it remains to be seen how useful they'll be in practice. Final judgment will sit with the viewers I guess. Ep282 Image source: https://news.samsung.com/global/ces-2025-samsung-unveils-a-new-vision-for-displays-at-first-look-event
LG has just shown off two amazing new TVs at CES 2025 – the M5 and the G5 – and they're packed with cool tech. These TVs are all about giving you a fantastic picture and a great gaming experience, with some clever AI features thrown in. The picture on both sets is incredibly bright and clear – much brighter than previous models. LG says the colors are more accurate, and the blacks are super deep. For gamers, the G5 is a dream. It has a super-fast refresh rate, meaning smoother action in games. It also works with special tech from both Nvidia and AMD to make gaming even better. The M5 has a clever trick: it's almost wireless! Except for the power cord, but everything else connects wirelessly, even your game consoles, making for a much cleaner setup. Both TVs are super smart, too. They have an AI helper built-in that can troubleshoot problems and even make the picture look its best. You can search for shows using just your voice, and the TV can even create art for you. The remote is also smarter, using AI to make it easier to use. Plus, they automatically adjust the picture based on how bright your room is. These are top-of-the-line TVs, so they won't be cheap, likely costing several thousand dollars. But if you want the latest and greatest in TV technology, LG's new M5 and G5 are definitely worth checking out. Ep281 Image source: https://www.lgnewsroom.com/2025/01/lg-introduces-2025-oled-evo-lineup-with-vibrant-brightness-and-ai-powered-personalization/
![]() Now that LG has released a 27” microwave to one-up Samsung in the appliance game… Samsung is unveiling its latest smart home appliances at CES 2025, featuring new, smaller displays on refrigerators and laundry machines. Moving away from its previous emphasis on large screens, Samsung is introducing a new 9-inch AI Home screen for its refrigerators, offering a smaller alternative to the existing 21.5-inch Family Hub. This means consumers will have more options for integrating smart features into their kitchens without the need for a massive display. Smaller Screens, Same Smart Features: The 7-inch AI Home display, already featured on the Bespoke AI Laundry Combo, is also coming to the newly launched Bespoke AI Washer and Dryer set. These smart appliances offer a range of advanced features, including:
While there's no official word on Matter compatibility yet, it's expected to be added soon, given Samsung's recent rollout of Matter support for other appliances. A Shift in Strategy: This move towards smaller displays suggests a change in Samsung's "Screens Everywhere" strategy, offering more discreet integration of smart features. As Samsung Electronics' Jeong Seung Moon explains, they are expanding consumer options by developing screens of different sizes and products that effectively incorporate them. This new approach offers a welcome change for those who appreciate smart functionality but prefer a less visually dominant presence in their homes. Ep279 Image created by AI
![]() Love in the time of robots? A futurist is making headlines with some… interesting… predictions about the future of intimacy. Apparently, 2025 could be the year we start seeing robot companions entering high-end households. Forget the Tesla; the real status symbol will be a robot that can… well, you know. Dr. Ian Pearson, known for his (sometimes) accurate forecasts, suggests women might be the early adopters of these robotic Romeos. He argues that women already have a technological head start in the intimacy department, thanks to the century-long reign of the vibrator. So, apparently, it's just a small step from there to a fully functional, AI-powered companion. We’re not sure how vibrators and robots are comparable, but we’ll go with it. Sex Robots: A Niche Market for Now (and Probably for a While): Despite the predictions of robot lovers flooding the streets, it's important to remember that the market for these "companions" is still “tiny. Current models cost more than a decent used car and probably have less personality. Plus, Dr. Pearson himself has admitted his past predictions about AI haven't always “hit the mark”. So, don't rush out to trade in your partner for a bot just yet. The Future of Intimacy - A More Gradual Shift (Thank Goodness): While robot romance might not be taking over anytime soon, Dr. Pearson suggests virtual reality could play a bigger role in future relationships. He predicts a rise in virtual… encounters… by 2030, which sounds like a whole new level of awkward first dates. Imagine trying to explain lag to your virtual partner. The Final (and Slightly Concerned) Word: Whether robots become our future lovers or not remains to be seen. This prediction offers a glimpse into how technology could affect our personal lives, but it's important to remember these are just educated guesses. And honestly, we're a little relieved that robot-human relationships probably aren't happening en masse just yet. We still haven’t figured out how to properly load the dishwasher. Ep278 Image created by AI
![]() Apple CEO Tim Cook has repeatedly stated that the company's biggest contribution to the world will be in the realm of health, and this vision is now starting to become a reality. While many speculate about Apple's "next big thing," Cook has consistently pointed towards health as the area where Apple will make its greatest societal impact. This focus is closely tied to Apple's growing line of wearable devices. Wearables at the Heart of Apple's Health Vision: Apple's current wearable lineup includes the Apple Watch, AirPods, and the newly launched Vision Pro. While all three have seen varying levels of success, their potential in the health sector is immense. The Apple Watch has already made significant strides in health tracking, and recent updates have brought even more health-focused features to AirPods Pro 2. The Vision Pro, with its Mindfulness app and powerful Live Captions feature, also hints at a future where wearables play a crucial role in improving people's well-being. From "Nice-to-Have" to "Essential": Apple's strategy is to transform its wearables from optional accessories into indispensable tools for health management. By offering features that can potentially save lives, improve hearing, and enhance overall health, Apple aims to make its wearables an integral part of people's lives. A Long-Term Vision: While Apple is still in the early stages of its health and wearables ambitions, the groundwork laid over the past decade is setting the stage for significant advancements in the years to come. Tim Cook's words about Apple's future in health are beginning to resonate more strongly as the company's vision takes shape. This shift towards health and wearables could redefine Apple's role in the tech world, solidifying its position not just as a consumer electronics giant, but as a key player in the future of healthcare. Ep277 Image created by AI
The Samsung Safety Truck was a project developed by Samsung in Argentina back in 2015 to improve road safety, particularly on single-lane roads where overtaking large trucks can be dangerous. Here's how it worked:
This technology aimed to:
Key things to know about the Samsung Safety Truck:
While the Samsung Safety Truck didn't become a widespread solution, it was a creative and impactful demonstration of how technology can be used to improve road safety. It sparked conversations about innovative solutions and highlighted the dangers of overtaking in limited visibility conditions and led to other smart systems including ADAS (Advanced Driver-Assistance Systems), AR Apps and some tech in Smart Highways. Ep276 Image Source: https://news.samsung.com
Duncan McCabe, an Ontario-based accountant and avid runner who created a now-viral TikTok video of a dancing stick figure. Here's how he did it:
Key details about this project:
McCabe's creative use of Strava and his dedication to the project have garnered widespread attention online, showcasing a unique blend of fitness and art. CBC News on Youtube: https://youtu.be/hlO_qrLdJsw?feature=shared Ep275
In a bid to set itself apart from competitors like Meta Quest and Apple Vision Pro, Google is integrating its Gemini generative AI into the Android XR ecosystem. With AI built in, this tech promises to further advance the way users interact with XR devices and applications.
Meta Quest, formerly known as Oculus Quest, has been a major player in the XR market since its launch in 2019. The standalone headset offers an impressive range of VR games and experiences, making it a popular choice among consumers. Apple Vision Pro, on the other hand, is a more recent entrant into the market. The tech giant's first XR headset offers a sleek design and advanced features, including eye tracking and hand gesture recognition. Google's collaboration with Samsung and Qualcomm on the Android XR project is expected to result in a new generation of XR devices and experiences. Samsung has already announced plans to launch its own XR glasses, codenamed Project Moohan, in 2025, which will run on the Android XR platform. Google has also confirmed that they are working on their own smart glasses, powered by Android XR and Google DeepMind. While the company's previous XR ventures, such as Google Glass and Google Daydream, didn't gain much traction, the tech giant is hoping that the integration of Gemini AI and partnerships with industry leaders will make Android XR a game-changer in the XR market. Only time will tell how Google's Android XR will fare against its competitors. But with the growing interest in XR technology and the increasing demand for immersive experiences, the future looks bright for the extended reality industry. Image source: https://blog.google/products/android/android-xr/
How Smart Devices Can Help Smartphones, tablets, and smart speakers are equipped with powerful reminder features that can be tailored to individual needs. These devices can:
By leveraging these features, individuals can effectively manage their schedules, reduce stress, and improve their overall quality of life. As technology continues to advance, we can expect even more sophisticated reminder systems to emerge, offering even greater support for individuals with declining memory function. By embracing these tools, we can empower ourselves to live fulfilling lives, regardless of age. Image: Screenshot by MITE Radio. Use and sharing encouraged.
The world of renewable energy is witnessing a quiet revolution, thanks to an innovation from Dutch startup Archimedes. The LIAM F1 UWT, a silent wind turbine, is poised to challenge the dominance of solar panels as the go-to choice for home energy solutions. A Silent Giant
Unlike traditional wind turbines, the LIAM F1 UWT is compact, quiet, and aesthetically pleasing. Its unique design allows it to harness wind energy from various directions, making it suitable for a wide range of locations. In terms of specific power output, the LIAM F1 UWT is designed to generate between 300 and 2,500 kWh per year - roughly 1-8kWh per day. Solar systems 2-15kWh typical systems 5kWh.
By combining the power of wind and solar energy, homeowners can achieve greater energy independence and reduce their carbon footprint. The LIAM F1 UWT represents a significant step forward in the development of efficient and eco-friendly energy solutions. As technology continues to advance, we can expect to see even more innovative and sustainable energy options emerge in the years to come. Look, the reality is that wind is not always around and neither is the sun, so combining these with some form or storage - be it local or warehoused in the community, we must be getting closer to a workable solution that stops killing the earth. Ep260 Image sourced from https://www.ienergy-us.com/
The benefits are clear:
Ep 258 Image from : https://www.figlab.com/research/2024/PowerOverSkin
These tiny robots, designed using DNA origami, carry a "weapon" that is only activated in the acidic environment of tumours. This targeted approach minimises damage to healthy cells, making it a promising alternative to traditional cancer treatments (which basically kill everything). Key Points:
This breakthrough demonstrates the immense potential of nanotechnology in revolutionising cancer treatment. By developing more sophisticated nanorobots, researchers may be able to develop highly effective and personalised therapies for a wide range of cancers. More info: https://www.nature.com/articles/s41565-024-01676-4 Ep257
How?
Air-Guardian employs eye-tracking technology for human attention analysis and "saliency maps" for the neural system. Saliency maps pinpoint where attention is directed within visual data, acting as visual guides that highlight crucial regions within an image. Instead of intervening only during safety breaches like traditional autopilot systems, Air-Guardian identifies early signs of potential risks through these attention markers. The significance of Air-Guardian extends far beyond aviation. Similar cooperative control mechanisms could find applications in automobiles, drones, and a broader spectrum of robotics. Ep252
How it Works: This cutting-edge technology employs self-deploying microphones to divide rooms or areas into speech zones and track the positions of individual speakers. Similar to the principle behind noise-cancelling headphones, tiny robotic microphones placed near loud individuals emit sound waves with an opposite phase (known as "anti-noise") to effectively neutralise or cancel out the noise.
Robotic "Acoustic Swarm": The system includes a fleet of robots equipped with advanced deep-learning algorithms for sound analysis and voice differentiation. These robots can autonomously navigate, analyse the surrounding environment, and distinguish between different sounds and speakers. When a loud conversation occurs at one table, the robot stationed there can reduce the volume of that specific conversation while allowing other discussions to continue uninterrupted. Enhanced Control and Applications: This system has the potential to replace a central microphone in settings like conference rooms, providing more precise control over in-room audio. It can also continuously monitor noise levels and adjust the position and activity of the robotic swarm to maintain a quieter environment in places like cafes. Revolutionary Potential: This has the potential to revolutionise how we manage noise in shared spaces, offering a unique solution to the age-old problem of disruptive conversations. Ongoing Testing: The robotic prototype is currently undergoing testing in various indoor spaces, including workplaces and living rooms, with promising results in isolating and managing different sounds and conversations. Real-World Applications: Researchers are also exploring the possibility of creating real-world mute and active zones, where people in different parts of a room can hear different audio, further enhancing its practical applications. Published in the journal Nature Communications, marking a significant step toward more peaceful and controlled shared spaces in the future.
How Osmo Works:
As AI and sensor technology continue to advance, Osmo has the potential to become an indispensable tool in a wide range of applications. Its ability to accurately detect and classify chemical compounds could lead to significant breakthroughs in fields such as environmental science, healthcare, and public safety.
Delta Air Lines has deployed this high-tech digital screen at Detroit Metropolitan Airport as part of its digital identity experience, aimed at streamlining various travel processes.
The departure board uses non-biometric object detection and "multi-view pixels" to deliver personalised flight information to multiple travellers simultaneously. Travellers can opt-in at a kiosk by scanning their boarding pass or digital identity, creating a private viewing zone at their location. As they move around, a non-biometric overhead sensor continuously adjusts their private zone to their new position, ensuring they always see their personalised content. Sciences' pixels can send different colours of light in tens of thousands or even millions of directions. This enables multiple people to look at the same pixel and perceive different colours, creating a tailored experience for each viewer. By combining this pixel technology with location tracking and sensors, the content can be targeted in real-time to specific locations, individuals, and objects, effectively following them in three-dimensional space as they move through the airport.
Future applications of the technology could exist at stadiums, shopping centres, entertainment venues and more. Retail stores have been working on digital ads that are personalised to each passerby, via their smartphone. |
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