NEWS - Bard is now Gemini

Google's Bard Transforms into Gemini: Mobile App & Paid AI Advancements Unveiled

Google's ambitious AI journey takes a leap forward with the official renaming of its "Bard" chatbot to "Gemini" and the introduction of a dedicated mobile app. This strategic shift comes alongside the launch of "Gemini Advanced," a premium chatbot powered by the cutting-edge Ultra 1.0 model, capable of tackling complex tasks like coding and quizzes.

Google explains the move to Gemini reflects a deeper integration of its various AI models under one name, signifying a more unified and powerful AI experience. While Bard focused primarily on text generation and creative tasks, Gemini expands its scope to encompass a wider range of applications and capabilities.

Complementing the rebranding, Google announces the launch of a mobile app for Gemini. Users can now access the AI's capabilities directly from their smartphones, opening doors to convenient interaction and on-the-go assistance.

The real headliner, however, is Gemini Advanced. This premium offering, available through a monthly subscription, leverages the advanced Ultra 1.0 model, unlocking impressive capabilities. Whether you're stuck on a coding challenge or need help crafting the perfect quiz, Gemini Advanced promises to assist with complex tasks beyond the reach of its standard counterpart.

Accessing Gemini Advanced requires subscribing to the "Google One AI Premium Plan," priced at $32.99 per month in Australia (with a two-month free trial). This pricing strategy suggests Google sees this offering as a value proposition for professionals and specific user groups who require more advanced AI assistance.

Google claims in-house tests reveal "Gemini Advanced with Ultra 1.0 is now the most preferred chatbot compared to leading alternatives." This bold statement hints at Google's ambition to position Gemini as the frontrunner in the increasingly competitive AI chatbot market.

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