Apple Music & TV Go Solo: Separate Apps Coming to Windows, Breaking From iTunes

Apple fans rejoice! Your Windows nightmare might be over. Ditch the clunky iTunes, because dedicated Apple Music, Apple TV, and Apple Devices apps are reportedly landing on Windows soon. This could be a game-changer for Apple's streaming ambitions, offering a smoother experience and potentially tempting even die-hard Windows users to switch sides. Will it finally win you over? Stay tuned as we await the official launch and see if Apple's strategy hits the right note.​

Music to many Windows users' ears! Apple, in a move signalling its growing seriousness in the streaming wars, is reportedly splitting iTunes on Windows into three separate apps: Apple Music, Apple TV, and Apple Devices. This news, reported by The Verge, suggests a significant shift in Apple's strategy toward non-Apple platforms.
For years, iTunes has served as the one-stop shop for managing Apple devices, syncing content, and accessing Apple Music and Apple TV on Windows. However, its clunky interface and lack of dedicated features were major pain points for users, especially compared to native apps offered by competitors like Spotify and Netflix.
This unbundling could be a game-changer for Apple in the Windows ecosystem. Separate, streamlined apps promise:

• Improved User Experience: Dedicated apps focused on specific functionalities can offer a more intuitive and user-friendly experience compared to the all-encompassing iTunes.
  
• Enhanced Features: Apps tailored to each service can potentially offer features currently missing on Windows, like offline downloading for Apple TV or personalised recommendations for Apple Music.
  
• Greater Appeal to Windows Users: A modern and platform-specific approach might finally convince Windows users, like the author, to consider subscribing to Apple services, offering Apple a potentially untapped market.
  

This move comes as Apple Music and Apple TV face stiff competition from Spotify, Netflix, and other streaming giants. By offering a more seamless experience on Windows, Apple aims to attract new users and retain existing ones who might be tempted to switch platforms.
However, questions remain:

• Release Date: The Verge reports the apps are "coming soon," but no specific timeframe is available.
  
• Feature Parity: Will the Windows apps offer the same features as their macOS counterparts?
  
• Impact on iTunes: What will happen to the core iTunes functionalities like device management and media syncing?