Youtube Ads Going Next Level

YouTube has been steadily increasing its ad load in recent months, and now the streaming platform has found a new way to annoy users: pause ads.
​
For non-Premium subscribers, YouTube is now displaying ads alongside paused videos on TVs. Instead of keeping the video fullscreen, the platform shrinks the video and places an ad on the right side of the screen. While the current ads appear to be static images, there's always the potential for more intrusive formats, like video ads, to be introduced in the future.

Imagine sitting through a 30 sec ad every time you hit pause!
This latest change is yet another attempt by YouTube to push users towards its Premium subscription service, which offers an ad-free experience. While currently only being trialled in select countries, the company hasn't confirmed the rollout of pause ads to all users, it does seem likely though that this feature will become more widespread in the near future.
Reddit is all over it - if you want more info and one user pointed out, the new ad format leaves plenty of room for YouTube to introduce additional ads in the future, further increasing the ad load for non-Premium subscribers. Is it worth $13.99 pm?

​​Ep233