Xiaomi Australia

Chinese tech giant Xiaomi has officially launched a full, direct presence in Australia, shifting from previous third-party distribution (like JBHifi, Harvey Norman) to operating as a wholly owned local subsidiary. This move is set to bring a comprehensive range of their smart products to the Australian market, backed by direct local support and warranty.

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The launch is headlined by the new Xiaomi 15T and 15T Pro smartphones, with sales kicking off on October 10, 2025.
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• Official Entry: This marks Xiaomi's formal commitment to the Australian market, managing its own sales, distribution, and customer service—including a two-year local warranty.
• Flagship Phone: The phones are the first in Australia co-engineered with legendary photography brand Leica, focusing on professional-grade imaging with powerful sensors and advanced optical lenses.
• Aggressive Pricing: At launch, the phones are being offered at a special discount, with the standard Xiaomi 15T starting from $799 (down from $999) and the Xiaomi 15T Pro starting from $1,099 (down from $1,299).
• Full Ecosystem: Beyond smartphones, Xiaomi is introducing its full line of connected devices, including tablets, smart wearables, power banks, and robot vacuums.

This significant launch positions Xiaomi as a major new competitor in the Australian tech landscape, promising high-spec products at value-driven prices. Checkout mi.com/au
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Image Source: https://www.mi.com/au/product/xiaomi-15t/