STAN Ads

Australian streaming service STAN has announced the introduction of ads to its premium tiers. This move comes as the company seeks to adapt to changing industry dynamics and maintain its competitive edge.

This change will impact existing subscribers who pay a premium for an ad-free experience.

Just another sheep in the herd I guess…
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STAN has not yet provided specific details on the nature or frequency of the ads that will be displayed and there is no mention of ads at all on the website when you explore the plans. However, it's likely that the ads will be similar to those seen on the ad-supported tier, potentially including short video ads and banner ads.

This shift towards an ad-supported model is becoming increasingly common among streaming services as they grapple with rising content costs and competition from other platforms. While it may disappoint some subscribers, it could also help STAN to offer more affordable subscription plans and expand its content library.

As the streaming landscape continues to evolve, it remains to be seen how this move will impact STAN's subscriber base and overall user experience.

​Ep262 Image (screenshot) from www.stan.com.au/home