Samsung AI TVs

​Samsung is showcasing its 2025 TV lineup at CES, and the big buzzword is "AI." But some of these new AI features are raising eyebrows, with some wondering if they're actually useful or just gimmicks.
​

Samsung is calling its suite of AI enhancements "Vision AI." While previous years focused on AI improving picture quality, this year's focus is on convenience. One feature, "Click to Search," can identify people, places, and products on screen, providing real-time information. It's similar to a feature on their phones, but limited to what's on TV, making its usefulness questionable.

Another new feature, "Samsung Food," aims to replicate recipes from TV shows and even lets you order ingredients or delivery directly from your TV. Critics suggest this is something a phone can already do more efficiently.
​

Samsung's remote control is getting a dedicated "AI" button, promising shopping, content, and discovery recommendations. The exact functionality remains unclear, but it seems like a way to bundle various AI features.


Remember Bixby? Samsung's voice assistant is getting an AI boost, supposedly allowing it to understand more complex, chained commands. There's also a revival of gesture control, but this time, you'll need a Galaxy Watch to wave your hands at the TV.


Two features that do seem promising are AI Karaoke, which uses your phone as a microphone and removes vocals from songs, and AI Live Translate, which can instantly translate subtitles in up to seven languages.


Overall, while some of these AI additions are interesting, it's unclear if they're compelling enough to choose a Samsung TV over another brand. Many of these features seem better suited for phones, and it remains to be seen how useful they'll be in practice. Final judgment will sit with the viewers I guess.

Ep282

Image source: https://news.samsung.com/global/ces-2025-samsung-unveils-a-new-vision-for-displays-at-first-look-event