Parallel Reality

The scenario: You’re at the airport and looking at many digital displays of flights, gates, etc… searching for information relevant to you and your travels.
You check in and select “Parallel Universe”...

An overhead sensor detects your presence and location, using anonymous non-biometric object detection. In other words, the sensor sees you as an object without recognizable features – and without facial recognition. As you move around, the overhead sensor continually shifts your private zone to your current location.

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Delta Air Lines has deployed this high-tech digital screen at Detroit Metropolitan Airport as part of its digital identity experience, aimed at streamlining various travel processes.

The departure board uses non-biometric object detection and "multi-view pixels" to deliver personalised flight information to multiple travellers simultaneously. Travellers can opt-in at a kiosk by scanning their boarding pass or digital identity, creating a private viewing zone at their location. As they move around, a non-biometric overhead sensor continuously adjusts their private zone to their new position, ensuring they always see their personalised content.

Sciences' pixels can send different colours of light in tens of thousands or even millions of directions. This enables multiple people to look at the same pixel and perceive different colours, creating a tailored experience for each viewer. By combining this pixel technology with location tracking and sensors, the content can be targeted in real-time to specific locations, individuals, and objects, effectively following them in three-dimensional space as they move through the airport.

• Delta Air Lines and Misapplied Sciences introduce the "Parallel Reality" departure board at Detroit Metropolitan Airport.

Future applications of the technology could exist at stadiums, shopping centres, entertainment venues and more. Retail stores have been working on digital ads that are personalised to each passerby, via their smartphone.

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