Oura Ring for Women

March 2025 – Oura, the company behind the popular Oura Ring, has announced a significant upgrade to its Readiness Score algorithm, specifically designed to better cater to women's health needs. This update marks a major step forward in personalized wellness tracking, acknowledging the natural fluctuations that occur during the menstrual cycle.

The Oura Ring, already a leading smart ring in the market, is now set to provide an even more nuanced understanding of a woman's body. The update addresses a long-standing issue in wearable technology: the tendency to overlook the impact of hormonal changes on daily metrics.​

A Smarter Readiness Score
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The daily Readiness Score, a common feature in smart rings and watches, typically relies on sleep, activity, and vital signs. However, Oura has recognized the need to incorporate the complex dynamics of the menstrual cycle into this calculation.

"The menstrual cycle has a profound impact on women’s health and overall well-being, which is why we’re dedicated to ensuring our app features accurately reflect the latest scientific understanding of the physiological changes women experience," stated Holly Shelton, Chief Product Officer at Oura.

The updated algorithm will provide a more accurate interpretation of vital signs, particularly for users who have opted for Cycle Insights. This means women will be less likely to see misleadingly low Readiness Scores due to normal hormonal shifts.

Previously, fluctuations like a slight drop in heart rate during the follicular phase or an elevated heart rate during the luteal phase might have triggered warnings of strain. Now, Oura will recognize these changes as part of the natural cycle.

Oura estimates that this update will positively impact approximately 35% of its users, with many expected to see an increase of 3-4 points in their daily Readiness Score.

Oura Partners with Scripps Research for Pregnancy Study

In addition to the algorithm update, Oura has announced a partnership with the Scripps Research Digital Trials Center to conduct a large-scale study on pregnancy. The collaboration will analyze data from 10,000 Oura Ring users who have experienced pregnancy within the past three years.

The study aims to deepen understanding of physiological changes during pregnancy and identify potential warning signs of complications such as postpartum depression, miscarriage risk, and preterm labor.

"This study aims to advance public understanding of pregnancy-related conditions and identify potential warning signs of complications such as postpartum depression, miscarriage risk, and pre-term labor," Oura stated in a blog post.

Oura Ring users interested in participating in the study can enrol directly through the Oura app, contributing to valuable research that could significantly improve maternal health outcomes.

This dual announcement underscores Oura's commitment to providing comprehensive and personalized health insights, particularly for women. The company continues to push the boundaries of wearable technology, ensuring its products remain at the forefront of health and wellness tracking.

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Image Source: https://ouraring.com/product/rings