Cool-men

​In a move that has the tech world both scratching its head and quietly placing pre-orders, Polish startup Be CoolMen has unveiled its latest product: a wearable device designed to boost male fertility. The “COOLMEN” device, a sleek, temperature-regulating undergarment, promises to "help men become fathers" by keeping things, well, cooler.

While many in the tech sphere were anticipating another smart fork or a drone that folds laundry, Be CoolMen has opted to address a problem a little closer to home—specifically, the one 37 degrees Celsius problem. The device, which looks like a jockstrap that’s been upgraded by a team of futuristic engineers and a fashion designer with a penchant for medical equipment, uses thermoelectric cooling to stabilize temperatures.

“We’ve optimized for a sedentary lifestyle,” said a Be CoolMen spokesperson, speaking from a standing desk. “Our data shows that men, especially those who work in tech, spend a lot of time on their butts. And that’s a tragedy for sperm. So we thought, why not turn your crotch into a mini-fridge? It’s a game-changer.”

The company’s press release boasts that the device is made from "certified antibacterial materials" and can "track usage data" for physicians, turning a once-private health matter into a potential conversation starter at your next family reunion.

Early reviews are in, and they are, as expected, a mixed bag. One test subject, a tech blogger named Chad, said, "It feels like a tiny air conditioner for my junk. It's oddly refreshing. My test results haven’t changed, but my confidence in a crowded elevator has.” Another reviewer simply wrote, “My wife says I’m spending too much time with my ‘smart undies.’”

The COOLMEN device is part of a larger trend in tech to solve a vast array of human problems, real or imagined. From smart socks that monitor your running form to app-controlled water bottles that tell you when you’re thirsty, the tech industry has made it clear that no human function is too mundane to be "optimized."

Be CoolMen is currently in talks to integrate the device with popular fitness trackers and social media, so users can soon post their sperm motility score to their Instagram story, or challenge their friends to a "sperm count-off" on a leaderboard.

“It's not just a medical device,” said the spokesperson, adjusting his own undergarment. “It's a lifestyle.”

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Image Source: https://becoolmen.com/